When I started this blog, I just started writing about things that I really had to get off my chest regarding roleplaying games. Gripes I had with certain systems, reviews about new books that I bought. I didn’t really initially think to myself, “When I create this roleplaying blog, what kind of content and experience will my readers want? What content and experience will keep readers coming back?”
Well, I started learning things pretty quickly just by examining my site statistics and the different comment amounts for certain posts. I’ve put together a random list of things I’ve learned in my first three months of Roleplaying Blogging.
What I’ve Learned Reading Site Statistics, Watching Reader Patterns, and Just Generally Paying Attention
1. Almost everyone here is a geek. And apparently geeks use Firefox. I was shocked to discover that well over 90% of the people surfing RoleplayingPro use Firefox.
2. Long posts take a lot of work, but sometimes get the least responses because readers lose interest trying to get through a really long post.
3. If you give away stuff, you will drive tons of traffic to your site. The people that are driven there will sign-up for the contest, and maybe check out your site a little. But even with all this traffic you haven’t necessarily converted someone into a user. You’ve just potentially raised their interest in the site.
4. Readers will go to your site for their own, often self-seeking reasons. Maybe they are going there to comment and place a link to their blog. Maybe they’re going there to get some ideas for posts on their blog. Maybe they are there to try to win some free prizes. Or maybe they are there for reading. They like what the blogger writes and actually use it in their roleplaying games, or for something else.
5. I’ve noticed that readers love to comment when you write a negative post about a game they like.
6. I’ve noticed that readers rarely comment on product reviews.
7. I’ve noticed that there are some roleplaying blogs out there with fairly simple content that have over 500+ subscribers. Then there are other blogs with phenomenal content that couldn’t crack the 25+ reader level.
8. The length a blog has been around seems to have a lot to do with subscriber count.
9. You’ll know if you write a good post or not by the comments you get.
10. Even a poor post can still get a lot of good comments if you had made sure to add some good pictures.
11. If you target your audience (geeky guys) with pictures that catch their interest, like a hot chick in a Princess Leia slave bikini, you will get traffic on anything.
12. Too many subscription choices confuse people. It is not an advantage to have multiple ways for readers to get your content; it is a disadvantage that they have too many choices to choose from.
Questions To Roleplaying Blog Readers
I have a bunch more observations. These are just some of them that came to mind quickly. So now I wish to post some challenging questions.
- Why do you go to a roleplaying blog?
- What keeps you going back to a roleplaying blog once you’ve gone there before?
- What do most roleplaying blogs lack that you wish they had?
- What do most roleplaying blogs have that you wish they didn’t?
- If you could only go to five roleplaying blogs, which five would they be and why?
I look forward to any answers and comments you might have about this topic.